Industry Benefits
Harness Racing New Zealand is committed to the health and care of horses involved in the wide range of harness racing related activities in New Zealand.
This includes providing a pathway for Standardbreds that have concluded their racing careers. Industry benefits of the HERO programme include:
- Harness Racing New Zealand’s own proactive life after racing scheme.
- Promoting animal welfare and an industry approach of the importance of life after racing initiatives.
- Showcasing the versatility of the Standardbred breed to both industry and the wider equestrian scene.
- Developing positive relationships with industry participants.
- Creating sponsorship opportunities and positive life after racing media material.
- Strong social media following already promoting the NZ Harness Racing Industry in a positive light.
- Providing an alternative pathway for retired standardbreds.
